New service from Idea Warehouse

Your Website. Managed by AI. Verified by Humans.

Keep your website current, secure and improving with AI-powered development, independent verification and human oversight.

AI-powered website maintenance, development and optimization, with every change checked before it reaches your visitors.

Request an Introductory Meeting How It Works

Your Website Shouldn't Be a Bottleneck

Most organizations I talk to have the same list of website frustrations. None of them are about a lack of ideas.

Routine changes take too long

A new page or a copy fix sits in a queue for weeks because it's too small for a project and too technical to do yourself.

Maintenance is costly and hard to predict

Hourly retainers and one-off quotes make it difficult to know what keeping the site healthy will actually cost.

Sites go stale between redesigns

The site launches, then slowly drifts out of date until the only answer seems to be another full rebuild.

Important improvements get deferred

Performance, accessibility and security work rarely feels urgent, so it keeps sliding to next quarter.

AI-written code isn't the same as working code

AI can write code quickly. That alone doesn't guarantee the change works, fits your site or is safe to publish.

How It Works

Every change follows the same path, whether it's a typo or a new feature. Nothing goes live just because an AI agent says it's done.

1
Request
You describe the change or improvement you need, in plain language.
2
Plan
I review the request, the technical requirements and who needs to approve it.
3
Build
AI coding agents implement the change in a separate development environment, never directly on your live site.
4
Verify
Independent checks confirm the change builds, works and doesn't break anything else.
5
Approve & Publish
Once approved, the change is deployed and the live site is checked again.

What I Can Help Manage

Day-to-day upkeep and the improvements that usually get pushed to someday.

Content and design updates
Bug fixes and maintenance
New pages and functionality
Performance improvements
SEO and AI search optimization
Accessibility improvements
Integrations and automation
Security updates and monitoring

What's possible depends on your platform, hosting and the access you can share. We'll work that out together before any work starts.

AI Can Write the Code. I Make Sure It Works.

AI coding agents are fast, but they can also be confidently wrong. They'll report a fix that didn't fix anything, or a change that quietly broke something else. So I don't take an agent's word for it. Every change is checked by something other than the agent that made it, and a person signs off before it reaches your visitors.

Request
AI Agent
Independent Verification
Human Approval
Deployment

Git-based change tracking

Every change is a commit you can see, review and undo.

Automated builds and tests

The site has to build cleanly and pass its tests before anything moves forward.

Staging environment checks

Changes are reviewed on a copy of your site where possible, not on the live one.

Deployment verification

After publishing, the live site is checked to confirm the change actually landed.

Functional testing where appropriate

Forms, checkouts and key journeys are tested in a real browser when a change touches them.

Human production approval

Significant changes and production deployments wait for an explicit yes.

Recorded outcomes and rollback plans

You get a written record of what changed and how it was checked, plus a way back if something needs to be reversed.

Curious what this looks like in practice? The Learnings posts walk through real projects I've built and shipped with AI coding agents.

Who It's For

Small and mid-sized businesses that need a reliable way to keep their site moving
Marketing teams waiting on developers for changes they could describe in a sentence
Organizations without dedicated web development resources
Businesses running modern web applications that need ongoing care
Organizations exploring AI-assisted operations that want proper governance around it

Start With a Conversation

There's no package to pick from. The first step is a conversation about your site and what you need from it. We'll cover:

Your current website and the technology behind it
How it's hosted and how changes get made today
What ongoing maintenance looks like for you
Where AI-powered improvements could help
What verification and approvals your organization needs
Whether a pilot project or an ongoing arrangement makes more sense

This is a new service, so early conversations are as much about fit as anything else. If it isn't right for you, I'll say so.